Marketing Analytics Today

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Five Business Blogging Hacks You Need to Know

When I began writing blog posts for business websites, I struggled to find the right tone and format for the audience. Some of my first freelance writing assignments had been for personal finance websites....

Commodity Traders Get Analytics Edge

Analytics Edge Helps Commodities Pros

Commodities professionals have had a rough go of it over the past few years.  Deutsche Bank, JP Morgan Chase & Co.  and Morgan Stanley all slashed commodities trading jobs in 2013, according to Bloomberg....

A Digital Marketer’s Guide to Finding Your Next Client….Offline 0

A Digital Marketer’s Guide to Finding Your Next Client….Offline

It may seem strange for someone whose livelihood depends on delivering services online to suggest finding your next client in the “real world”. The truth is that when you communicate with clients via email...

big data and analytics

Bank’s Use of Big Data and Analytics Holds Key Lessons for Entrepreneurs

A growing Utah-based bank is finding new customers and new business opportunities using public records,  big data and analytics. According to an American Banker article, Zions Bank studies its own transactional data and customer records to find underbanked customer sectors.  By...

Marketing Analytics Today2017