As a small business owner, Google Analytics will help you assess your webpage’s traffic trends and other details. These tools allow you to improve your digital marketing campaigns, among many other benefits. In the analytics interface, you will find a plethora of metrics, customizable options, and other tools.
But how do you know what they all mean? And how do you implement changes based on these data sets? Luckily, you will find many free beginners guides to Google Analytics online. They will teach you the basics of navigating the interface and using reports.
These five free resources will get you started learning about Google Analytics today.
This resource, directly from the Google Academy, will teach you many basics to start using their Analytics platform. Through a series of videos and other step-by-step lessons, you’ll learn how to set up data filters, implement tracking code, access reports and set up dashboards. Also, you will learn how to analyze basic reports on traffic and trends, and set goals and campaign tracking.
Once you have mastered the basics, take a look at some of the more advanced courses. Google Academy has lots of useful information and free tutorials on different aspects of their online products.
From the Ranking Academy YouTube channel, this beginner’s guide will give you a brief introduction to Google Analytics, in just 36 minutes. If you have the ability to use two screens, that will be best. Watch the video on one screen, and follow along on your own Google Analytics interface on the other so you will get some first-hand experience. To begin, you will learn how to navigate the interface, what key metrics you should pay attention to, and how to set campaign tracking. Lastly, you will learn how to use this data and turn it into a strategy to drive more traffic to your site.
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This long-form blog post from Neil Patel gives you a step-by-step guide on some of the basics in Google Analytics. He has also included information about some of the newest features and how these can be applied to improving your online business. Different than other guides, this one gives you insight into the most important metrics, how to track them, and how these translate to accomplishing your goals.
This guide will take you about 30 minutes to read through. It gives you a wealth of information about the customizable reports and metrics available through Google Analytics. With embedded screenshots and clear but detailed instructions, this guide will answer a lot of your more specific questions about the interface and navigation of Google Analytics. HubSpot keeps this guide updated with any changes to the analytics platform, so keep it bookmarked for quick reference in the future.
This massive guide from website MOZ teaches you everything from initial setup to more advanced customization options. The guide gives you insight on how to initially set up your account with the proper options for your desired uses. No matter what you hope to get out of Google Analytics, this guide will teach you how to achieve it. It also has a substantial FAQs section for quick answers. This is another useful resource that you should have bookmarked.
Becoming a master at Google Analytics won’t happen overnight. The digital analytics tool has endless reports, data and customizable options to help you improve your website and traffic. At first glance, it can seem overwhelming to learn how to use such an advanced program. But luckily, these free beginners guides to Google Analytics will help you learn the basics. Once you’re comfortable with these, you will find dozens of other advanced guides to help you keep learning.