Knowing how to access, view and understand the digital marketing analytics on social media platforms can be confusing and time consuming to try and figure out yourself. Fortunately, many online courses have been created to help businesses interpret the marketing analytics provided by their social media platforms.
Digital marketing provides businesses with a versatile platform to interact with potential customers and promote a product. However, once you’ve posted content, how do you know if it’s reaching your target market? All of the social media platforms have analytics that will help a business measure marketing success. These analytics will also help you plan out future marketing initiatives and strategies.
These seven marketing analytics courses will teach you how to access, understand and utilize your analytics in your overall marketing strategy.
Facebook Blueprint has been created by the social media giant to help businesses take full advantage of all the tools it has to offer. Blueprint offers hundreds of free online tutorials, in a variety of different subjects.
To learn more about Facebook Ads and marketing, start with the “Reporting and Analytics Learning Path” course. The course takes just over an hour, and teaches you how to measure ad performance, target the right audience, and build awareness. Once you’ve completed the course, check out some of the others on Blueprint, there’s a lot of useful resources.
Marketing Analytics – University of Virginia
Offered by the University of Virginia through Coursera, this free course takes about 24 hours to complete, but you’re encouraged to break it up over a few weeks. This beginner course will teach you the basics of marketing analytics, including how to measure the impact of your marketing campaigns.
Additionally, the course will teach you how to interpret outputs, and design basic experiments to assess the success of your marketing spend in certain areas.
The Complete Pinterest Marketing Course for Beginners
Available through Udemy, this course will introduce you to the world of Pinterest marketing. Costing $24.99, the course teaches how to analyze Pinterest statistics, and how to successfully brand your business on the platform. It also teaches you how to optimize your Pinterest business account, and create a successful online marketing strategy.
Google Analytics Academy
Similar to Facebook’s Blueprint, Google offers a plethora of free courses and modules on every aspect of digital marketing analytics. Start with “Google Analytics for Beginners” and continue on to the more advanced courses afterwards.
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The course for beginners teaches you how to implement tracking codes and set up data filters. Also, you will learn how to navigate the Google Analytics interface and analyze the basic data sets.
Become a Digital Marketer – LinkedIn Learning
LinkedIn Learning has hundreds of free tutorials and courses for every aspect of business learning. They offer a free month to start. You can learn a lot in that time if you set an hour or two aside every day for these courses.
Start with the “Become a Digital Marketer” course. The course offers 18 hours of content and teaches you everything from analyzing data to content marketing.
Digital Analytics for Marketing Professionals – University of Illinois
Offered by the University of Illinois through Coursera, in this course you will learn basic analytics techniques. Specifically, you will learn how to understand digital marketing data and apply what you’ve learned to your business.
The course takes about 13 hours to complete, and it’s free to enroll. The course has flexible hours and it’s 100% online, so complete it at your own pace.
Excel: Analyzing Your Marketing Performance – LinkedIn Learning
Another course offered by LinkedIn Learning, this one teaches you in-depth how to track and analyze your marketing data. You will learn how to evaluate the performance of your social media marketing, extract raw data and build dashboards to track your metrics. Many social media analytics don’t track your data for long periods of time. To combat this issue, this course will teach you how to input your data into Excel spreadsheets to track trends over longer periods.
No matter which course you decide to take, you will learn the basics of marketing analytics. A lot of free resources online will teach give you in-depth knowledge of marketing analytics. As a result, this knowledge will help you improve your business’s social media presence. By tracking your data and analytics, you will have a better idea of who your audience is, and how you can improve your marketing strategy to build your business.
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