When creating or improving your social media page, you will find a variety of digital analytics tools to help. Every social media platform has marketing analytics of their own, but these tools complement the features of each platform. Some also have certain features that social platforms don’t include.
To improve your effectiveness and engagement on social media, check out these seven free digital analytics tools. They will save you a ton of time, and help you get the most out of your social media marketing.
This tool works with Google Analytics to help automate and organize your analytics. It integrates with social media platforms (like Pinterest) so you don’t have to manually upload your own data.
Additionally, the program customizes your analytics reports to reflect the status of your goals and targets. Also, PaveAI removes referrer spam traffic from your data, so you have a clear picture of the real user traffic on your sites.
Squarelovin integrates with Instagram Insights to provide in-depth analytics and metrics. Unlike Instagram Insights, Squarelovin will show you data going back months or even years. This allows you to have a better understanding of your pages’ growth and trends.
Also, it shows you the best and worst times to post on your account, which will help you optimize the engagement and reach of your post.
This free app also integrates with Instagram but works a bit differently than other tools. Followers Pro tracks followers lost and gained as well as your most engaged fans. This allows you to notice what actions on your account gains or loses followers, and engage directly with your most loyal followers.
Additionally, the app includes many of the analytics and metrics found on Instagram Insights but presents them in a more user-friendly snapshot.
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Use this detailed information to create targeted content strategies and improve your audience’s engagement. As an added bonus, this detailed data will be useful to show potential advertisers what volume and types of audience your site attracts.
An open source software, this web analytics tool has endless customizable options. Similar to Google Analytics, this program helps track and analyze website traffic.
Using an open source program does take a little getting used to, but once you do it has quite a few benefits. These include E-commerce tracking, page tracking, demographics and traffic data.
Conveniently, it integrates with WordPress and many other popular content management systems. As an added bonus, you will find many free tutorials online to teach you how to use the various features.
The most popular Analytics platform, Google Analytics has everything you will need for digital analytics. This free tool from the tech giant will track detailed traffic data, ad clicks, conversions, and more. Also, Google will track what keywords people use to find your website, helping you improve SEO on your site. They have recently been working on making the interface more user-friendly and easier to navigate. Still, this tool provides you with all the customizable and detailed metrics needed to successfully analyze your web page.
Another free Google offering, this free analytics tool measures your site’s loading speed. This might not sound too important, but it’s crucial to have a high ranking SEO webpage. Google gives preference to websites that load faster, bumping yours higher in the search ranking. Also, users will be less inclined to stay on your site if each page takes a few seconds longer to load.
People don’t want to wait for your content, so use this tool to ensure your page speed operates at the highest speed possible.
These seven digital analytics tools are just a few of the best available, but you will find a plethora of other tools to help improve your online presence. To begin optimizing your webpage and social media platforms, install some of these tools today. You will save time and improve the effectiveness of your content.
Let us know what your favorite tool is, and check back for more as we continue to update this list.