Celebrities aren't the only ones who tweet. Twitter gets results in the form of social media followers for banks and financial services. How? They use it to launch products, enhance communications, and improve customer service. When it comes to social media, financial services are often accused of missing the boat on Twitter, or giving up after some half-hearted effort. … [Read more...] about Social Media: Financial Services That Tweet and What You Can Learn From Them
Five Business Blogging Hacks You Need to Know
When I began writing blog posts for business websites, I struggled to find the right tone and format for the audience. Some of my first freelance writing assignments had been for personal finance websites. I was confident writing for people struggling to reduce debt, build savings, and understand how mortgages work. Writing for businesses seemed, well, awkward. You know what … [Read more...] about Five Business Blogging Hacks You Need to Know
Analytics Edge Helps Commodities Pros
Commodities professionals have had a rough go of it over the past few years. Deutsche Bank, JP Morgan Chase & Co. and Morgan Stanley all slashed commodities trading jobs in 2013, according to Bloomberg. Weak performance in the power, gas and investor products sectors as well as increased regulatory compliance costs are to blame. However, the news isn't all bad. In the … [Read more...] about Analytics Edge Helps Commodities Pros
A Digital Marketer’s Guide to Finding Your Next Client….Offline
It may seem strange for someone whose livelihood depends on delivering services online to suggest finding your next client in the "real world". The truth is that when you communicate with clients via email most of the time, it's really easy to forget that there are real people behind those "@" symbols. Yet they're all around you - the small business owners, … [Read more...] about A Digital Marketer’s Guide to Finding Your Next Client….Offline
Bank’s Use of Big Data and Analytics Holds Key Lessons for Entrepreneurs
A growing Utah-based bank is finding new customers and new business opportunities using public records, big data and analytics. According to an American Banker article, Zions Bank studies its own transactional data and customer records to find underbanked customer sectors. By combing through daily transactions, the combination of analytics and big data help the bank … [Read more...] about Bank’s Use of Big Data and Analytics Holds Key Lessons for Entrepreneurs