With endless ways to engage customers through digital marketing and social media, small businesses must have a strong online presence. Marketing small business on social media will connect you with existing customers, and reach potential new ones. To effectively connect with your audience, make sure you utilize all of the features on your social media pages. Every year, … [Read more...] about Marketing Small Business on Social Media: 5 Tricks to Try in 2020
How to Make Sense of Your Pinterest Analytics
Like many social media platforms, Pinterest provides marketing analytics and data on business accounts. To build a successful Pinterest business page as part of your digital marketing strategy, you need to track, read and understand this data. Once understood, Pinterest Analytics will help you improve your page reach, growth and engagement with users. So which numbers need to … [Read more...] about How to Make Sense of Your Pinterest Analytics
7 Best Marketing Analytics Courses Online
Knowing how to access, view and understand the digital marketing analytics on social media platforms can be confusing and time consuming to try and figure out yourself. Fortunately, many online courses have been created to help businesses interpret the marketing analytics provided by their social media platforms. Digital marketing provides businesses with a versatile … [Read more...] about 7 Best Marketing Analytics Courses Online
Instagram Analytics: 5 Numbers to Know
How often do you check your Instagram analytics? Do you know where to find them, or which ones you should be focusing on? Instagram business account owners should check their analytics regularly since this free tool gives great insight into your business audience, interaction, engagement and activity. Analyzing your Instagram data offers similar benefits to other digital … [Read more...] about Instagram Analytics: 5 Numbers to Know
Digital in Marketing: What is Digital Marketing?
Marketing is about connecting with your audience to promote a product or service. Traditionally, this includes print ads, television commercials, or other offline forms of communication. Digital marketing encompasses any online marketing. This includes search engine optimization (SEO), social media marketing, email marketing, pay per click (PPC) and a host of … [Read more...] about Digital in Marketing: What is Digital Marketing?