Knowing how to access, view and understand the digital marketing analytics on social media platforms can be confusing and time consuming to try and figure out yourself. Fortunately, many online courses have been created to help businesses interpret the marketing analytics provided by their social media platforms. Digital marketing provides businesses with a versatile … [Read more...] about 7 Best Marketing Analytics Courses Online
What is Marketing Analytics?
In the digital world, the metrics and data we gain access to helps inform business decisions, marketing strategy, and improve customer experience. Whether it’s through Google Ads, Facebook, Instagram, LinkedIn or another online platform, you will find a wealth of information to use for marketing analytics. But how do you know what all this data means? You need to organize it … [Read more...] about What is Marketing Analytics?
Instagram Analytics: 5 Numbers to Know
How often do you check your Instagram analytics? Do you know where to find them, or which ones you should be focusing on? Instagram business account owners should check their analytics regularly since this free tool gives great insight into your business audience, interaction, engagement and activity. Analyzing your Instagram data offers similar benefits to other digital … [Read more...] about Instagram Analytics: 5 Numbers to Know
Digital in Marketing: What is Digital Marketing?
Marketing is about connecting with your audience to promote a product or service. Traditionally, this includes print ads, television commercials, or other offline forms of communication. Digital marketing encompasses any online marketing. This includes search engine optimization (SEO), social media marketing, email marketing, pay per click (PPC) and a host of … [Read more...] about Digital in Marketing: What is Digital Marketing?
The Secret SaaS Marketing Arsenal Hiding Right Under Your Nose
Sure, it may look like an ordinary smartphone. In fact, it may look exactly like the smartphone you use to communicate with your clients. But if you're a savvy software-as-a-service (SaaS) marketer, you'll see that it's really much more than a simple phone. It's a key weapon in your marketing arsenal. When creating a new marketing campaign for a SaaS startup, it's … [Read more...] about The Secret SaaS Marketing Arsenal Hiding Right Under Your Nose