What do you get when you combine facial recognition with a GPS enabled smartphone? If you’re a retailer, the answer is simple. You have an awesome digital media marketing opportunity to immediately send a customized text (SMS) offer directly to an individual’s phone. The real deal-clincher? They’re offers based on information produced by facial recognition … [Read more...] about Digital Media Marketing Using Facial Recognition and Geofencing?
Are you struggling to find new clients? Attracting new business and converting them to loyal customers is arguably the most important activity of a small business owner. Whether you are a freelance web designer, a blogger for hire, or a SaaS startup with a shoestring marketing budget, building a strong customer base is crucial for your business to grow and expand. In fact, … [Read more...] about How to Find New Clients: Get Started With These 10 Surprising Places
Celebrities aren't the only ones who tweet. Twitter gets results in the form of social media followers for banks and financial services. How? They use it to launch products, enhance communications, and improve customer service. When it comes to social media, financial services are often accused of missing the boat on Twitter, or giving up after some half-hearted effort. … [Read more...] about Social Media: Financial Services That Tweet and What You Can Learn From Them
When I began writing blog posts for business websites, I struggled to find the right tone and format for the audience. Some of my first freelance writing assignments had been for personal finance websites. I was confident writing for people struggling to reduce debt, build savings, and understand how mortgages work. Writing for businesses seemed, well, awkward. You know what … [Read more...] about Five Business Blogging Hacks You Need to Know
It may seem strange for someone whose livelihood depends on delivering services online to suggest finding your next client in the "real world". The truth is that when you communicate with clients via email most of the time, it's really easy to forget that there are real people behind those "@" symbols. Yet they're all around you - the small business owners, … [Read more...] about A Digital Marketer’s Guide to Finding Your Next Client….Offline