Do you have more than one social media account? If so, it will take a lot of your time to effectively run them. To successfully use social media, you need to post almost daily, track marketing analytics, and constantly create new content and posts. But how do business owners have the time to do all this while running a company as well? Luckily, you will find a variety of free social media templates online.
These templates will help you organize posts, track metrics and streamline the efficiency of your social media. Try out these five templates to help get you started today.
Any effective social media strategy needs to have a plan. This template helps you formulate a plan, set goals and keep track of your progress. It will also help you set a publishing schedule and stick to it.
This template not only helps organize your digital marketing strategy but also gives you an overview of your current social media platforms. By seeing everything in one place, a quick glance will tell you what the next steps need to be taken, and where you need to improve.
As mentioned in previous articles, some social media analytics don’t save your data over long periods of time. As a result, studying your metrics for insights and trends over months or years becomes difficult and confusing. This template was designed to help solve that problem.
It comes in a simple Excel format, which allows you to input metrics from multiple platforms. This doesn’t need to be filled out daily. Just update it every month, and keep an eye on your month-to-month trends. If your account isn’t hitting your growth goals, you might need to improve or change your content strategy.
If your business has a social media presence, your competitors probably do as well. Just like any business, you need to keep informed about your competition on social media. You need to know what they post, when they post, how they post, where they post, etc.
Knowing this will give you insight into social media strategies used by others in your industry. Learning from your competitors will let you know if you’re on the right track, or what pitfalls to avoid. Fill out this spreadsheet every month or two and see how you measure up against the competition.
If you don’t already have one, a content calendar will make your social media life significantly easier. Most social media management software comes with a content calendar built-in, but those come with a cost. This free template helps you plan and schedule future social media posts. It will help maximize the impact of your posts by ensuring you create a consistent posting schedule and varied content.
When you put everything in one calendar, you can see repetitive themes and gaps in scheduling. It also helps you to remember important dates, such as promos or sales starting that you want to time up a post with.
This isn’t exactly a template, but it will save you tons of time when posting to social media. This reference provides you with the exact image dimensions for every social media platform.
Image dimensions come in a variety of sizes on social media, but you need to know the exact measurement for each. Whether it’s profile photos, header photos, logos or more, this quick reference will help you adjust to the appropriate size for each scenario.
Successfully running multiple social media platforms for your business can eat up many hours of your day. To save time and make your posting more efficient, take advantage of the numerous free social media templates online. They will improve the effectiveness and organization of your social media strategy, while making your life a whole lot easier.
Even if you just use one or two of these templates, you will notice a positive impact. Hubspot and Hootsuite have bundles of templates available as free resources online, take a look and get started today.
LIKE THIS POST? SAVE IT TO YOUR FAVORITE PINTEREST BOARD FOR LATER!