With endless ways to engage customers through digital marketing and social media, small businesses must have a strong online presence. Marketing small business on social media will connect you with existing customers, and reach potential new ones. To effectively connect with your audience, make sure you utilize all of the features on your social media pages.
Every year, the social media giants create new marketing tools and establish trends to help businesses connect with followers in creative and intriguing ways. To keep up-to-date with these new trends, check out these five tricks for marketing your small business on social media.
Instagram Stories
This Instagram feature allows businesses to create content that tells a story through short videos or photos. Instagram Stories allows you to post multiple times a day, with the posts expiring after 24 hours unless saved to your profile. These stories appear in a scrollbar at the top of users’ screens when using the mobile app. As an added bonus, users can engage with you by replying directly to the story.
To optimize your Instagram Stories, create content that people will find personable and intriguing. As the name suggests, you want to make a story out of your product. If you don’t know where to start, try using social media templates. You will find hundreds of these free resources online with creative ideas.
To learn more about how to use Instagram Stories for marketing your small business, check out Chalene Johnson’s tips on Story Habits.
TikTok
The most popular new social media channel of 2019, TikTok has over 500 million worldwide users. This short-form video platform has become a favorite for the younger generations, with most users aged 16 – 24. The easy-to-use video editor helps you make fun and creative content to share with followers.
From a business perspective, this platform has many possibilities for marketing. Try creating how-to or demonstration videos for your products. Remember, these users want visually appealing content, so make it stand out.
Also, hashtag challenges are a popular way of engaging users on TikTok. This involves creating a hashtag and challenging your audience to create short-videos about the hashtag. Check out Entrepreneur for some useful tips on promoting your business with TikTok.
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Facebook Messenger
Similar to email marketing, businesses use Facebook Messenger to market directly to people through social media. Nowadays, many marketers prefer to use a direct messaging approach instead of email because it has a more personal and engaging tone. Rather than users feeling like they’re one of the thousands of people receiving a spam email, a Facebook Message feels like a one-on-one conversation between them and a business.
This strategy wouldn’t be plausible if there weren’t software programs to help these messages all at once. Tools like Many Chat allow you to send direct Facebook Messages to thousands of people at the same time. But when the users receive the message, it appears as a private message just for them. Many Chat has a wealth of free information and tips on how to use Facebook Messenger to market your small business on social media.
LinkedIn Connections
LinkedIn recently re-introduced a feature that allows company page administrators to invite their connections to follow a company page. This option was removed in the past due to large amounts of spam on the platform, but LinkedIn has added a few restrictions this time to help combat spam. For example, you can only invite 50 new people per session. Despite the restriction, this free and simple option will help you quickly increase followers on your company page. This LinkedIn help page explains how to find this option on your account.
Using TikTok with Instagram
As mentioned above, TikTok has an easy-to-use video editor with numerous options and features. Through TikTok, each video clip can be a maximum of 15 seconds long, the perfect length for Instagram Stories.
Use the TikTok editor to shoot and edit your video content, then save it to your device. From here, upload the content directly into Instagram as either a story or a post. However, remember to remove the TikTok watermark from the video before uploading it. Check out this step-by-step guide for creating Instagram content on TikTok and get started shooting today.
It seems like every day you hear about new social media apps, platforms, tools, and trends. Keeping up to date with these changes will help you improve your social media marketing, and stay engaged with your customers through their favorite social media pages. This article will be routinely updated with new tricks and trends, so check back in soon.
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