What do you get when you cross mobility with cloud computing? BYOA. As a small business owner, you likely have one or more employees who bring their smartphone or mobile device to work. In today’s world, employees often use these multi-functional devices for more than simply reminding a spouse to pick up milk on the way home from work. While free or inexpensive apps … [Read more...] about Bring Your Own Applications (BYOA) May Bring Headaches for Business Owners
Sure, it may look like an ordinary smartphone. In fact, it may look exactly like the smartphone you use to communicate with your clients. But if you're a savvy software-as-a-service (SaaS) marketer, you'll see that it's really much more than a simple phone. It's a key weapon in your marketing arsenal. When creating a new marketing campaign for a SaaS startup, it's … [Read more...] about The Secret SaaS Marketing Arsenal Hiding Right Under Your Nose
As the interest in renewable energy grows globally, solar energy has increased in popularity with both consumers and businesses. The Solar Energies Industry Association reported that in 2012, the U.S. markets installed a record-breaking 3,313 megawatts of photovoltaic capacity. And large, well-known companies such as Apple are making the news for their increased interest in … [Read more...] about Big Data and Analytics For Solar
Are you looking to improve your information security? If so, you've likely read up on adding authentication measures to your IT infrastructure, but do you know how to choose the best measures for your organization? Here's some good news. Applying analytics to big data for authentication measures has the potential to increase both security and user convenience - a win/win for … [Read more...] about Behavioral Analysis of Big Data for Authentication: a Win/Win for B2B?
Do you own a SaaS startup? if so, you know that business is booming for software-as-a-service (SaaS) providers. Along with sales to consumers and small businesses, enterprise organizations are investing heavily in off-site software, and Gartner Research forecasts that almost 50 percent of enterprises will use cloud-based services by the end of 2017. And as … [Read more...] about Deposit Retrieval: Added Value for Your SaaS Startup Clients