Sure, it may look like an ordinary smartphone. In fact, it may look exactly like the smartphone you use to communicate with your clients. But if you're a savvy software-as-a-service (SaaS) marketer, you'll see that it's really much more than a simple phone. It's a key weapon in your marketing arsenal. When creating a new marketing campaign for a SaaS startup, it's … [Read more...] about The Secret SaaS Marketing Arsenal Hiding Right Under Your Nose
Do you own a SaaS startup? if so, you know that business is booming for software-as-a-service (SaaS) providers. Along with sales to consumers and small businesses, enterprise organizations are investing heavily in off-site software, and Gartner Research forecasts that almost 50 percent of enterprises will use cloud-based services by the end of 2017. And as … [Read more...] about Deposit Retrieval: Added Value for Your SaaS Startup Clients
What do you get when you combine facial recognition with a GPS enabled smartphone? If you’re a retailer, the answer is simple. You have an awesome digital media marketing opportunity to immediately send a customized text (SMS) offer directly to an individual’s phone. The real deal-clincher? They’re offers based on information produced by facial recognition … [Read more...] about Digital Media Marketing Using Facial Recognition and Geofencing?
Celebrities aren't the only ones who tweet. Twitter gets results in the form of social media followers for banks and financial services. How? They use it to launch products, enhance communications, and improve customer service. When it comes to social media, financial services are often accused of missing the boat on Twitter, or giving up after some half-hearted effort. … [Read more...] about Social Media: Financial Services That Tweet and What You Can Learn From Them
It may seem strange for someone whose livelihood depends on delivering services online to suggest finding your next client in the "real world". The truth is that when you communicate with clients via email most of the time, it's really easy to forget that there are real people behind those "@" symbols. Yet they're all around you - the small business owners, … [Read more...] about A Digital Marketer’s Guide to Finding Your Next Client….Offline